The logo, or brand is not just a visual but it is the embodiment of business - of its area of work, it's ethos, it's core values and so on. Creating a logo is commonly believed to be one of the most crucial areas in graphic design and thus taken as the most difficult area to perfect.
A good logo is unique, and not subject to confusion with other logos among end users, is featurable and can be used in many different contexts while retaining its integrity. A worthy logo should remain effective reproduced small or large, can work in "full-color", but also in two color presentation (black and white), spot color or half tone.
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"A logo does not only give your brand a visual identity but it also performs the functions of elaborating your brand’s personality, making it visually memorable, marketing your products globally a
Designing a good logo is one of the most vital things you can do for your business, especially when you are founding a new company. Your logo should be capable of conveying the intended message to y